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     Getting Sponsored

    General Dart TopicsErik writes "It's often asked by up and coming tournament players (who are faced with the ever increasing cost of travel and the limited opportunity to earn said costs back at events): how do I get a sponsor?

    My main response usually centers around this theme:

    Don't ask "how do I get a sponsor" but rather "how can I sell your products?".


    You see the entire purpose of sponsoring a player is to sell something unless of course you find that rare being who just wants to toss money your way (or perhaps a family member or friend). Take this site for example: why would anyone pay top put their name on the site if it didn't sell darts (and be sure after reading this to click those links and see what they have to offer please!)? Answer: they wouldn't.

    The idea is really simple: capitalism works so think like a capitalist.

    What? Yes, think about it from the perspective of someone trying to make money. Why sponsor you? The answer isn't "I win" because lots of people win, but rather the answer must be "I sell".

    If someone can afford to offer you hundreds of dollars in sponsorship then you must be able to sell enough of their products that they earn back hundreds (if not thousands) in profits. Otherwise it's a negative sum game and no business survives by NOT making money.

    As a sponsored player you become, in essence, an ambassador for that company which means that through your efforts alone you must SELL SELL SELL!

    If, for example, I were to sponsor someone it would have to be the kind of person who would promote SEWA-Darts.com SO WELL that the traffic would increase (bear in mind I still get up to and over ONE MILLION hits a month) to a point that my advertisers would be willing to pay more to advertise on the site (these days it barely covers the cost of my server and pipeline). Can you do that? Can you be so motivated and dedicated and professional that even after a stinging defeat at the oche you could still send THOUSANDS of people to this site EVERY DAY?

    That, my friends, is the kind of thing you must be capable of when asking the question: how do I get a sponsor.

    If you can do that, you won't have to ask how to get a sponsor but rather "which one do I want".
    "



    "Getting Sponsored" | Login/Create an Account | 4 comments | Search Discussion
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    Re: Getting Sponsored (Score: 1)
    by cannibal on Thursday, August 01 @ 16:50:45 CDT
    (User Info | Send a Message)
    curious to know if your advice stems from experience in obtaining individual sponsorship, arranging personal sponsorship, or talking to those in companies that deal with handling sponsorship? Or is it just the case of what is considered to be "common sense and reasoning" about how things are supposed to work.  



    Re: Getting Sponsored (Score: 1)
    by Erik on Thursday, August 01 @ 17:25:31 CDT
    (User Info | Send a Message) http://www.sewa-darts.com
    Lots of the above :)

    I used to 'race' a slalom and rally car and was able to get a certain amount of sponsorship for it.  Then later, with the advice from my dad's old racing partner, managed to get enough sponsorships to drive a Mini Cooper across the USA and back (thousands of dollars of parts went into the car thanks to various sponsors).  And then of course, I've had 'sponsors' (early on) for this site and later turned that into advertisers (because sponsors like to be someone exclusive whereas a site like this is more like a magazine and as such should be able to have competitors advertise).

    I used to say jokingly "I'm the highest paid dart player in the USA" and at one time I think that might have even been true though today with dartslive, Puma and others really jumping in it likely is a stretch now! lol but the point is simple:  sell the sponsors products, or at least get people to go look at them (because more people looking means more people buying) and they will support you.


    ]


    Re: Getting Sponsored (Score: 1)
    by Erik on Thursday, August 01 @ 17:27:42 CDT
    (User Info | Send a Message) http://www.sewa-darts.com
    I might add that Dartoid probably makes a ton more then I do (and likely did before) so I'll change that joke to:  I'm probably ONE of the highest paid dart players in the USA.

    And I think it's probably fair to say that except that what I get paid goes right into this site to keep it running so perhaps I'm full of beans! lol


    ]


    Re: Getting Sponsored (Score: 1)
    by cannibal on Friday, August 02 @ 07:49:11 CDT
    (User Info | Send a Message)
    thanks for the reply always good to know exactly the perspective and experience of people giving advice. 




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